Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Praise the Lord. Yes, we are having such a blessed time here in Ecuador. Ecuador Missions is true missionaries for Jesus. When we felt the call to come and help, that is exactly what we wanted to do was to work for God not be on a vacation. There is not a day that goes by that they are not helping someone, visiting, having church and/or giving out food to families that otherwise would have nothing. There is so many things that they do it is unbelievable and no way to mention them all but God gives them the strength. This is not a vacation or living in some paradise. This is hard work laboring for the Lord but yet they never complain and give every bit of strength they have to the ministry which covers so much more than standing behind a pulpit. God Bless Ecuador Missions and your labor of love. I ask you to Please support this mission that souls would be won to Jesus in Ecuador. Go to the home page for Ecuador Missions and click on donate. Make a difference in someone’s life for Jesus!
Pastor Barnes